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Marvel's Agents of S.H.I.E.L.D. Loses 400,000 Viewers; Ratings Drop Again

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Posted by: Matt McGloin, Editor/Publisher
created 11/13/2013 - 8:03pm, updated 11/13/2013 - 8:07pm

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Marvel's Agents of S.H.I.E.L.D. continues to see a ratings decline despite the last few episodes being for the most part pretty good overall.

This week's S.H.I.E.L.D. saw a drop of about 400,000 viewers with 6.63 million. Last week the show had just over 7 million.

ABC has already picked up a full season for S.H.I.E.L.D., so for the time being it isn't going anywhere, but if the numbers continue to fall a Season 2 could be in question.

Critics and fans weren't happy with the first two episodes. The premiere did well in the ratings with almost 12 million viewers, but fans haven't been watching subsequent episodes - at least live. S.H.I.E.L.D. does do well on DVR, but that means the advertisers aren't getting all the bang for their buck as the commercials get skipped over.

My problem with the series has been the sub par writing. Last night's episode was a prime example that the writing for S.H.I.E.L.D. isn't there as a senior S.H.I.E.L.D. agent was taken out by a lower ranking member with no repercussions. Obviously the show is trying to have some humor and comedy, but it's getting a bit ridiculous. Skye's character wouldn't have made it past the first day in the military and the same goes for Fitz and Simmons.

We are also continually told that S.H.I.E.L.D. isn't a show that will feature a lot of Easter Eggs. My question is: Why not? This is the Marvel Universe, and if they think a S.H.I.E.L.D. series was going to hold it's own with this style of writing, their thinking is way off.

We'll see if there is a ratings rebound with next week's episode that is said to tie into Thor 2

Here are the full ratings for Tuesday, November 12, 2013 (via Zap2It):

TimeNetShow18-49 Rating/ShViewers (Millions)
8:00CBSNCIS2.9/819.20
 ABCMarvel's Agents of S.H.I.E.L.D.2.2/66.63
 NBCThe Biggest Loser1.9/66.30
 FOXDads1.2/43.16
 CWThe Originals1.1/32.38
     
8:30FOXBrooklyn Nine-Nine1.4/43.28
     
9:00NBCThe Voice3.4/911.41
 CBSNCIS: Los Angeles2.4/614.75
 ABCThe Goldbergs1.7/55.18
 FOXNew Girl1.7/53.33
 CWSupernatural1.0/32.35
     
9:30PMFOXThe Mindy Project1.3/42.62
 ABCTrophy Wife1.2/33.81
     
10:00NBCChicago Fire2.2/67.79
 CBSPerson Of Interest2.0/612.50
 ABCScandal for Real0.8/22.82
 
 

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